Puri Jagannath is going to be the presenter while Adityaram would be the producer for a group of films to be produced on the banner of Aditya Ram Movies. The combination is all set to produce 10 films within two years. As per the agreement, Puri Jagannath would direct two among them, one by VV Vinayak, one by Sreenu Vaitla and one by Parasuram of ‘Yuvatha’-fame. In addition, popular cinematographer Chota K Naidu is going to turn a director through one of the films in the project and the speciality is that Puri Jagannath will pen the story for this flick. In this backdrop, the first film in the series, to be directed by Puri Jagannath, was launched in Hyderabad, with Sairam Shankar and Bindu Madhavi as hero and heroine. Puja activities were held to mark the formal launch of the movie.